/* Practical Reason v7 — "Everything, joined up". Tokens locked in v7/DESIGN.md. */
@font-face{font-family:Switzer;src:url(/fonts/switzer-400.woff2)format("woff2");font-weight:400;font-display:swap}
@font-face{font-family:Switzer;src:url(/fonts/switzer-500.woff2)format("woff2");font-weight:500;font-display:swap}
@font-face{font-family:Switzer;src:url(/fonts/switzer-600.woff2)format("woff2");font-weight:600;font-display:swap}
@font-face{font-family:Cabinet;src:url(/fonts/cabinet-700.woff2)format("woff2");font-weight:700;font-display:swap}
@font-face{font-family:GeistMono;src:url(/fonts/geistmono-var.woff2)format("woff2");font-weight:100 900;font-display:swap}

:root{
  --ink:#0C0B0A;--ink-2:#171513;--ink-3:#221F1C;
  --paper:#F4F1EA;--paper-2:#EAE5DA;
  --bone:#F4F1EA;--bone-2:#B9B2A7;--bone-3:#8A8279;
  --char:#181513;--char-2:#4A433D;--char-3:#6E665E;
  /* v7.3: red retired. One accent: tungsten. --signal names kept so marks follow the brand */
  --tung:#F2A93B;--tung-p:#C27A12;--tung-t:#9A5A00;
  --signal:var(--tung);--signal-p:var(--tung-p);
  --line-i:rgb(244 241 234 / .12);--line-p:rgb(24 21 19 / .12);
  --disp:Cabinet,Switzer,ui-sans-serif,system-ui,sans-serif;
  --sans:Switzer,ui-sans-serif,system-ui,-apple-system,sans-serif;
  --mono:GeistMono,ui-monospace,SFMono-Regular,Menlo,monospace;
  --t-11:11px;--t-12:12.5px;--t-14:14.5px;--t-17:17px;--t-20:20px;
  --t-28:28px;--t-h2:clamp(34px,4.4vw,60px);--t-h1:clamp(44px,7.2vw,112px);--t-cin:clamp(52px,9.4vw,164px);
  --s1:4px;--s2:8px;--s3:12px;--s4:16px;--s5:24px;--s6:32px;--s7:48px;--s8:72px;--s9:96px;--s10:144px;--s11:192px;
  --w:1320px;--g:40px;--r:4px;
  --e:cubic-bezier(.2,.7,.2,1);
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;text-size-adjust:100%}
body{margin:0;background:var(--ink);color:var(--bone);font:400 var(--t-17)/1.55 var(--sans);letter-spacing:-.01em;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img,video,canvas{display:block;max-width:100%}
img{height:auto}
a{color:inherit}
p{margin:0 0 1em;text-wrap:pretty}
h1,h2,h3{font-family:var(--disp);font-weight:700;margin:0;text-wrap:balance}
h2{font-size:var(--t-h2);line-height:1.02;letter-spacing:-.035em}
h3{font-size:var(--t-28);line-height:1.1;letter-spacing:-.02em}
::selection{background:var(--signal);color:var(--ink)}
:focus-visible{outline:3px solid currentColor;outline-offset:3px}
.skip{position:absolute;left:-999px}.skip:focus{left:16px;top:16px;z-index:99;background:var(--bone);color:var(--ink);padding:10px 14px}
.wrap{max-width:var(--w);margin:0 auto;padding-inline:var(--g)}
@media (max-width:700px){:root{--g:20px}}
.mono{font-family:var(--mono);font-size:var(--t-11);letter-spacing:.12em;text-transform:uppercase}
.kick{display:inline-flex;align-items:center;gap:10px;font-family:var(--mono);font-size:var(--t-11);letter-spacing:.14em;text-transform:uppercase;color:var(--bone-3)}
.kick::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--signal)}
.paper .kick{color:var(--char-3)}.paper .kick::before{background:var(--signal-p)}
.lede{font-size:var(--t-20);line-height:1.45;color:var(--bone-2);max-width:40ch}
.paper{background:var(--paper);color:var(--char)}
.paper .lede{color:var(--char-2)}
section{position:relative}

/* red pen: underline + ring drawn as SVG, stroke dash animated by .on */
.pen{position:relative;display:inline-block;white-space:nowrap}
.pen svg{position:absolute;left:-4%;width:108%;overflow:visible;pointer-events:none}
.pen.ul svg{bottom:-.12em;height:.22em}
.pen.ring svg{left:-14%;top:-18%;width:128%;height:136%}
.pen path{fill:none;stroke:var(--signal);stroke-width:3;stroke-linecap:round;vector-effect:non-scaling-stroke;
  stroke-dasharray:1600;stroke-dashoffset:1600;transition:stroke-dashoffset 900ms cubic-bezier(.5,0,.3,1)}
/* non-scaling-stroke measures dashes in screen px, so pathLength=1 dashes break into pieces: use a long screen-px dash */
.paper .pen path{stroke:var(--signal-p)}
.pen.on path{stroke-dashoffset:0}

/* buttons and fields */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:0 24px;border-radius:var(--r);
  font:600 var(--t-14)/1 var(--sans);letter-spacing:-.005em;text-decoration:none;border:1px solid transparent;cursor:pointer;
  transition:transform 160ms var(--e),background-color 160ms var(--e)}
.btn:hover{transform:translateY(-1px)}
.btn-bone{background:var(--bone);color:var(--ink)}
.btn-char{background:var(--char);color:var(--paper)}
.btn-line{border-color:var(--line-i);color:var(--bone);background:transparent}
.paper .btn-line{border-color:rgb(24 21 19 / .25);color:var(--char)}
.field{display:flex;gap:8px;flex-wrap:wrap;max-width:560px}
.field input{flex:1 1 240px;min-height:52px;padding:0 16px;border-radius:var(--r);font:400 var(--t-17) var(--sans);
  background:rgb(244 241 234 / .06);border:1px solid rgb(244 241 234 / .22);color:var(--bone)}
.field input::placeholder{color:var(--bone-3)}
.field input:focus{outline:none;border-color:var(--bone)}
.more{display:grid;gap:8px;margin-top:8px;max-width:560px}.more[hidden]{display:none}
.more input{min-height:48px;padding:0 16px;border-radius:var(--r);font:400 var(--t-17) var(--sans);background:rgb(244 241 234 / .06);border:1px solid rgb(244 241 234 / .22);color:var(--bone)}
.msg{min-height:1.4em;margin:10px 0 0;font-size:var(--t-14);color:var(--signal)}
.help{font-size:var(--t-14);color:var(--bone-3);margin-top:12px}

/* ---------------- NAV ---------------- */
.nav{position:fixed;inset:0 0 auto;z-index:50;transition:background-color 300ms var(--e),border-color 300ms var(--e);border-bottom:1px solid transparent}
.nav.solid{background:rgb(12 11 10 / .86);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-color:var(--line-i)}
.nav-in{max-width:var(--w);margin:0 auto;padding:14px var(--g);display:flex;align-items:center;gap:28px}
.lock{display:flex;align-items:center;gap:10px;text-decoration:none;font:700 17px var(--disp);letter-spacing:-.03em;color:var(--bone)}
.lock svg{width:22px;height:22px}.lock .a{fill:var(--tung)}.lock .b{fill:var(--bone)}.lock .c{fill:var(--bone);opacity:.45}
.nav-l{display:flex;gap:26px;margin-left:auto;align-items:center}
.nav-l a{font-size:var(--t-14);text-decoration:none;color:var(--bone-2)}.nav-l a:hover{color:var(--bone)}
.nav .btn{min-height:40px;padding:0 16px}
@media (max-width:820px){.nav-l a:not(.btn){display:none}}

/* ---------------- SCRUB SCENES (hero, morph) ---------------- */
.track{position:relative}
.stage{position:sticky;top:0;height:100svh;overflow:hidden}
.stage canvas,.stage .poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.stage canvas{opacity:0}
#hero .stage{background:var(--ink)}
.stage canvas[data-ready]{opacity:1}
.bar{position:absolute;left:0;bottom:0;height:2px;background:var(--signal);width:100%;transform:scaleX(0);transform-origin:0 50%;z-index:3}

/* hero */
#hero .track{height:560vh}
.hero-shade{position:absolute;inset:0;background:
  linear-gradient(90deg,rgb(12 11 10 / .78) 0%,rgb(12 11 10 / .35) 38%,rgb(12 11 10 / 0) 60%),
  linear-gradient(0deg,rgb(12 11 10 / .6) 0%,rgb(12 11 10 / 0) 35%);z-index:1;pointer-events:none}
.caps{position:absolute;inset:0;z-index:2;pointer-events:none}
.cap{position:absolute;left:0;right:0;bottom:12vh;opacity:0;transform:translateY(24px);transition:opacity 500ms var(--e),transform 700ms var(--e)}
.cap[data-on]{opacity:1;transform:none;pointer-events:auto}
.cap .wrap > *{max-width:min(46vw,760px)}
.cap .big{font:700 var(--t-cin)/.92 var(--disp);letter-spacing:-.045em;color:var(--bone)}
.cap .big.m{font-size:var(--t-h1)}
.cap p{font-size:var(--t-20);color:var(--bone-2);margin-top:22px;max-width:38ch}
.cap h1{font-size:clamp(34px,4.5vw,68px);line-height:.96;letter-spacing:-.045em;max-width:12ch}
.cap .wrap > .fin{max-width:min(38vw,600px)}
.cap .field{margin-top:28px}
.scroll-cue{position:absolute;right:var(--g);bottom:12vh;z-index:2;color:var(--bone-3)}
.cap-count{position:absolute;right:var(--g);top:92px;z-index:2;color:var(--bone-3)}
/* ---------------- THE LAYER (3D, scroll-driven) ---------------- */
#layer .track{height:340vh}
#layer .stage{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.2fr);align-items:center;max-width:var(--w);margin:0 auto;padding-inline:var(--g);gap:var(--s6)}
.steps{position:relative;min-height:340px}
.step{position:absolute;inset:0 0 auto;opacity:0;transform:translateY(16px);transition:opacity 450ms var(--e),transform 600ms var(--e)}
.step[data-on]{opacity:1;transform:none}
.step .mono{color:var(--signal)}
.step h2{margin:16px 0 20px}
.step p{color:var(--bone-2);max-width:38ch;font-size:var(--t-17)}
.dots{display:flex;gap:8px;margin-top:0;position:absolute;bottom:-40px;left:0}
.dots i{width:28px;height:2px;background:var(--line-i)}.dots i[data-on]{background:var(--signal)}
.stack{position:relative;height:min(78vh,680px);perspective:1800px;perspective-origin:45% 25%}
.stack-3d{position:absolute;left:42%;top:53%;width:340px;height:230px;margin:-115px 0 0 -170px;transform-style:preserve-3d;
  transform:rotateX(57deg) rotateZ(-33deg)}
.pane{position:absolute;inset:0;border-radius:var(--r);background:var(--paper);color:var(--char);padding:14px 16px;font-family:var(--mono);
  border:1px solid rgb(24 21 19 / .2);will-change:transform,opacity}
.pane-h{display:flex;justify-content:space-between;font-size:var(--t-11);letter-spacing:.12em;text-transform:uppercase;color:var(--char-3);padding-bottom:10px;border-bottom:1px solid var(--line-p)}
.pane-h b{color:var(--char);font-weight:600}
.pane-r{display:flex;justify-content:space-between;font-size:var(--t-12);padding:8px 0;border-bottom:1px solid rgb(24 21 19 / .06)}
.pane-r .x{color:var(--tung-t)}
.pane.base{background:var(--ink-3);border:1px solid var(--signal);}
.pane.base .pane-h{color:var(--bone-3);border-color:var(--line-i)}.pane.base .pane-h b{color:var(--signal)}
.pane.base .grid{position:absolute;inset:44px 16px 16px;background:linear-gradient(var(--line-i) 1px,transparent 1px) 0 0/100% 22px,linear-gradient(90deg,var(--line-i) 1px,transparent 1px) 0 0/22px 100%}
.scan{position:absolute;left:-8%;right:-8%;height:2px;background:var(--signal);box-shadow:0 0 18px var(--signal);opacity:0}
.tag{position:absolute;left:0;top:0;height:14px;display:flex;align-items:center;gap:8px;pointer-events:none;white-space:nowrap;
  font-family:var(--mono);font-size:var(--t-11);letter-spacing:.12em;text-transform:uppercase;color:var(--bone);opacity:0;transition:opacity 300ms}
.tag::before{content:"";width:5px;height:5px;border-radius:50%;background:var(--bone);flex:none;margin-left:-2px}
.tag i{flex:1;height:1px;background:rgb(244 241 234 / .3);min-width:10px;max-width:120px}
.tag span{color:var(--bone-3)}
.tag.red{color:var(--signal)}.tag.red::before{background:var(--signal)}
.brief{position:absolute;right:0;bottom:4%;width:min(100%,400px);background:var(--paper);color:var(--char);border-radius:var(--r);
  box-shadow:0 30px 80px rgb(0 0 0 / .5);opacity:0;will-change:transform,opacity;font-family:var(--sans)}
.brief-t{display:flex;justify-content:space-between;align-items:center;padding:12px 16px;border-bottom:1px solid var(--line-p);font-weight:600;font-size:var(--t-14)}
.brief-t span{font:500 var(--t-12) var(--mono);color:var(--char-3)}
.brief-f{display:grid;grid-template-columns:repeat(4,1fr);border-bottom:1px solid var(--line-p)}
.brief-f div{padding:12px 14px;border-right:1px solid var(--line-p)}.brief-f div:last-child{border:0}
.brief-f b{display:block;font:700 26px/1 var(--disp);letter-spacing:-.04em}
.brief-f span{font:500 10px var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--char-3)}
.brief-r{padding:10px 16px 14px;display:grid;gap:8px;font-size:var(--t-14);line-height:1.4}
.brief-r div{display:flex;gap:10px}.brief-r div::before{content:"";flex:none;width:6px;height:6px;border-radius:50%;background:var(--char);margin-top:7px}
.brief-r div.need::before{background:var(--signal-p)}
@media (max-width:960px){
  #layer .track{height:auto}
  #layer .stage{position:relative;height:auto;display:block;padding-block:var(--s9)}
  .steps{min-height:0}.step{position:relative;opacity:1;transform:none;margin-bottom:var(--s6)}.dots{display:none}
  .stack{height:520px;margin-top:var(--s5)}.stack-3d{transform:rotateX(57deg) rotateZ(-33deg) scale(.72);left:50%}
  .tag{display:none}.brief{right:auto;left:0;opacity:1}
}

/* ---------------- BEFORE / AFTER (scrub) ---------------- */
#morph .track{height:300vh}
#morph .stage{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);align-items:center;max-width:var(--w);margin:0 auto;padding-inline:var(--g);gap:var(--s8)}
.sq{position:relative;aspect-ratio:900/1118;width:min(100%,64svh);justify-self:end;border-radius:var(--r);overflow:hidden;background:var(--ink-2)}
.sq canvas,.sq .poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.sq .bar{bottom:0}
.sq-note{position:absolute;z-index:2;font-family:var(--mono);font-size:var(--t-12);color:var(--signal);display:flex;gap:8px;align-items:center;opacity:0;transition:opacity 400ms}
.sq-note[data-on]{opacity:1}
.sq-note svg{width:60px;height:60px;overflow:visible}.sq-note path{fill:none;stroke:var(--signal);stroke-width:2.4;stroke-linecap:round}
.mstep{opacity:.28;transition:opacity 400ms var(--e);padding:var(--s5) 0;border-top:1px solid var(--line-i)}
.mstep[data-on]{opacity:1}
.mstep .mono{color:var(--signal)}.mstep h3{margin:10px 0 8px}.mstep p{margin:0;color:var(--bone-2);max-width:40ch}
@media (max-width:900px){#morph .track{height:240vh}#morph .stage{grid-template-columns:1fr;align-content:center;gap:var(--s5)}.sq{justify-self:center;width:min(100%,52svh)}.msteps{display:grid}.mstep{padding:10px 0}.mstep p{display:none}.mstep h3{font-size:20px}}

/* ---------------- THE FEELING (depth photo, full bleed) ---------------- */
.feel{height:104svh;overflow:hidden;position:relative}
.feel figure{position:absolute;inset:-6% 0;margin:0}
.feel figure img{width:100%;height:100%;object-fit:cover;object-position:50% 40%}
.feel figure canvas{position:absolute;inset:0;width:100%;height:100%}
@supports (animation-timeline:view()){
  .feel figure{animation:drift linear both;animation-timeline:view();animation-range:entry 0% exit 100%}
  @keyframes drift{from{transform:translateY(-5%) scale(1.06)}to{transform:translateY(5%) scale(1.06)}}
}
.feel .shade{position:absolute;inset:0;background:linear-gradient(90deg,rgb(12 11 10 / .72),rgb(12 11 10 / .2) 45%,rgb(12 11 10 / 0) 60%)}
.feel .copy{position:absolute;inset:0;display:flex;align-items:center}
.feel h2{font-size:clamp(40px,5.6vw,88px);line-height:.95;letter-spacing:-.045em;max-width:9ch;margin:18px 0 24px}
.feel p{max-width:34ch;color:var(--bone-2);font-size:var(--t-20)}
@media (max-width:700px){.feel .shade{background:linear-gradient(0deg,rgb(12 11 10 / .85),rgb(12 11 10 / .1) 70%)}.feel .copy{align-items:flex-end;padding-bottom:12vh}.feel figure img{object-position:78% 50%}}

/* ---------------- ROLES (paper, typographic index) ---------------- */
.pad{padding:var(--s10) 0}
.roles{margin-top:var(--s8);border-top:1px solid var(--line-p)}
.role{display:grid;grid-template-columns:64px minmax(0,1.1fr) minmax(0,1.3fr) minmax(0,.8fr);gap:var(--s5);align-items:baseline;
  padding:var(--s5) 0;border-bottom:1px solid var(--line-p);transition:background-color 200ms}
.role:hover{background:var(--paper-2)}
.role .n{font:500 var(--t-12) var(--mono);color:var(--char-3)}
.role h3{font-size:clamp(28px,3.2vw,44px);letter-spacing:-.035em}
.role p{margin:0;color:var(--char-2);font-size:var(--t-14);max-width:44ch}
.role .st{font:500 var(--t-11) var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--char-3);text-align:right}
.role.on .st{color:var(--tung-t)}.role.on .n{color:var(--tung-t)}
@media (max-width:820px){.role{grid-template-columns:40px 1fr}.role p,.role .st{grid-column:2}.role .st{text-align:left}}

/* ---------------- AI LINE (ink, two columns) ---------------- */
.ai{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:1px;background:var(--line-i);border:1px solid var(--line-i);border-radius:var(--r);overflow:hidden;margin-top:var(--s7)}
.ai > div{background:var(--ink);padding:var(--s6)}
.ai ul{list-style:none;padding:0;margin:16px 0 0}
.ai li{padding:10px 0;border-top:1px solid var(--line-i);color:var(--bone-2);font-size:var(--t-14)}
.ai .who{font-family:var(--mono);font-size:var(--t-11);letter-spacing:.14em;text-transform:uppercase;color:var(--bone-3)}
.ai .p .who{color:var(--signal)}
@media (max-width:760px){.ai{grid-template-columns:1fr}}

/* ---------------- RESULTS ---------------- */
.figs{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--s6);margin-top:var(--s8)}
.fig b{display:block;font:700 clamp(56px,8vw,128px)/.9 var(--disp);letter-spacing:-.05em;margin-bottom:18px}
.fig p{color:var(--bone-2);font-size:var(--t-14);max-width:28ch;margin:0 0 10px}
.fig .mono{color:var(--bone-3)}
@media (max-width:820px){.figs{grid-template-columns:1fr}}

/* ---------------- PRICE ---------------- */
.tiers{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);gap:var(--s5);margin-top:var(--s8)}
.tier{border:1px solid var(--line-p);border-radius:var(--r);padding:var(--s6);background:var(--paper);display:flex;flex-direction:column;gap:12px}
.tier.lead{background:#fff;box-shadow:0 24px 60px rgb(24 21 19 / .08)}
.tier .who{font:500 var(--t-11) var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--char-3)}
.tier .price{font:700 clamp(56px,6vw,88px)/1 var(--disp);letter-spacing:-.05em;align-self:flex-start}
.tier ul{list-style:none;padding:0;margin:8px 0 16px}
.tier li{padding:9px 0 9px 20px;border-top:1px solid var(--line-p);font-size:var(--t-14);color:var(--char-2);position:relative}
.tier li::before{content:"";position:absolute;left:0;top:17px;width:9px;height:2px;background:var(--signal-p)}
.tier .btn{margin-top:auto}
.terms{display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:var(--s5);font:500 var(--t-11) var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--char-3)}
.terms span::before{content:"";display:inline-block;width:5px;height:5px;border-radius:50%;background:var(--signal-p);margin-right:8px;vertical-align:2px}
.calc{margin-top:var(--s7);border:1px solid var(--line-p);border-radius:var(--r);padding:var(--s6);display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:var(--s7)}
.calc output{display:block;font:700 56px/1 var(--disp);letter-spacing:-.045em;margin:16px 0}
.calc input[type=range]{width:100%;accent-color:var(--char)}
.cbar{margin-bottom:14px}.cbar-t{display:flex;justify-content:space-between;font-size:var(--t-14);margin-bottom:6px}
.cbar-t b{font:500 var(--t-12) var(--mono)}
.cbar-tr{height:8px;background:var(--paper-2);border-radius:2px;overflow:hidden}
.cbar-f{height:100%;background:rgb(24 21 19 / .35);transition:width 300ms var(--e)}
.cbar.us .cbar-f{background:var(--signal-p)}.cbar.us .cbar-t{font-weight:600}.cbar.us b{color:var(--tung-t)}
.verdict{font-size:var(--t-14);color:var(--char-2);margin-top:16px}
@media (max-width:820px){.tiers,.calc{grid-template-columns:1fr}}

/* ---------------- CLOSE ---------------- */
.close{min-height:100svh;display:flex;align-items:center;position:relative;overflow:hidden}
.close > img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:.5}
.close .shade{position:absolute;inset:0;background:linear-gradient(90deg,var(--ink) 20%,rgb(12 11 10 / .4) 70%)}
.close .wrap{position:relative;width:100%}
.close h2{font-size:var(--t-h1);line-height:.95;letter-spacing:-.045em;max-width:12ch;margin:18px 0 20px}

/* ---------------- FAQ + FOOT ---------------- */
.faq{max-width:860px;margin-top:var(--s7)}
.faq details{border-top:1px solid var(--line-p)}.faq details:last-child{border-bottom:1px solid var(--line-p)}
.faq summary{list-style:none;cursor:pointer;padding:22px 0;font:600 var(--t-17) var(--sans);display:flex;justify-content:space-between;gap:20px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font:400 22px/1 var(--mono);color:var(--char-3)}
.faq details[open] summary::after{content:"\2212"}
.faq .a{padding:0 0 22px;color:var(--char-2);max-width:62ch}
.foot{padding:var(--s8) 0 var(--s6);color:var(--bone-3);font-size:var(--t-14)}
.foot-g{display:flex;justify-content:space-between;gap:var(--s6);flex-wrap:wrap;align-items:flex-start}
.foot a{color:var(--bone-2);text-decoration:none}.foot a:hover{color:var(--bone)}
.foot nav{display:flex;gap:22px;flex-wrap:wrap}
.foot-f{margin-top:var(--s7);padding-top:var(--s5);border-top:1px solid var(--line-i);display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:var(--t-12)}

/* reveals */
.js .rv{opacity:0;transform:translateY(18px);transition:opacity 600ms var(--e),transform 800ms var(--e)}
.js .rv.in{opacity:1;transform:none}

/* ---------------- REDUCED MOTION: every set piece has a static form ---------------- */
@media (prefers-reduced-motion:reduce){
  #hero .track{height:100svh}
  .stage canvas{display:none}
  .cap{opacity:0!important}.cap.final{opacity:1!important;transform:none}
  .scroll-cue,.cap-count,.bar{display:none}
  #layer .track{height:auto}#layer .stage{position:relative;height:auto;padding-block:var(--s9)}
  .step{position:relative;opacity:1;transform:none;margin-bottom:var(--s6)}.steps{min-height:0}.dots{display:none}
  .brief{opacity:1}
  #morph .track{height:auto}#morph .stage{position:relative;height:auto;padding-block:var(--s9)}
  .mstep{opacity:1}.sq-note{opacity:1}
  .js .rv{opacity:1;transform:none;transition:none}
  .pen path{transition:none;stroke-dashoffset:0}
  .feel figure{animation:none}
  *{scroll-behavior:auto!important}
}

/* phones: the film's captions must never climb under the nav or over the phone */
@media (max-width:700px){
  .cap{bottom:8vh}
  .cap .wrap > *,.cap .wrap > .fin{max-width:100%}
  .cap .big{font-size:clamp(40px,12vw,56px)}
  .cap .big.m{font-size:clamp(32px,9.4vw,44px)}
  .cap h1{font-size:clamp(30px,8.6vw,38px);max-width:14ch}
  .fin > p,.cap .kick{display:none}
  .cap p{font-size:var(--t-14)}
  .hero-shade{background:linear-gradient(0deg,rgb(12 11 10 / .92) 0%,rgb(12 11 10 / .55) 45%,rgb(12 11 10 / 0) 70%)}
}

.feel .copy .wrap{width:100%}

/* =====================================================================
   v7.1 (24 Sep, AK round 2): tungsten mark, readable nav button, the dive
   into the phone, visual proof strip, the testing bench, mug before/after
   ===================================================================== */
.nav-l a.btn{color:var(--ink)}
.nav-l a.btn:hover{color:var(--ink)}
.kick::before{background:var(--tung)}
.paper .kick::before{background:var(--tung-p)}

/* ---- the dive: the phone screen grows until it IS the page ---- */
#hero canvas{transform-origin:50% 50%;will-change:transform}

/* ---- intro: the page you land in ---- */
.intro{padding:calc(var(--s9) + 40px) 0 var(--s10)}
.intro-g{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,.9fr);gap:var(--s8);align-items:center}
.intro h1{font-size:clamp(40px,5.6vw,88px);line-height:.95;letter-spacing:-.045em;margin:18px 0 24px}
.intro .lede{margin-bottom:28px}
.intro .field input{background:#fff;border-color:rgb(24 21 19 / .22);color:var(--char)}
.intro .field input::placeholder{color:var(--char-3)}
.intro .field input:focus{border-color:var(--char)}
.intro .more input{background:#fff;border-color:rgb(24 21 19 / .22);color:var(--char)}
.intro .msg{color:var(--tung-t)}
.chips{display:flex;flex-wrap:wrap;gap:8px 18px;margin:18px 0 0;padding:0;list-style:none;font:500 var(--t-11) var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--char-3)}
.chips li::before{content:"";display:inline-block;width:5px;height:5px;border-radius:50%;background:var(--tung-p);margin-right:8px;vertical-align:2px}
.intro .brief{position:relative;right:auto;bottom:auto;width:100%;opacity:1;box-shadow:0 40px 90px rgb(24 21 19 / .16);border:1px solid var(--line-p)}
.intro .brief-cap{font:500 var(--t-11) var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--char-3);margin-top:14px;text-align:right}
@media (max-width:900px){.intro-g{grid-template-columns:1fr}}

/* ---- proof strip: four numbers, four little charts, almost no words ---- */
.proof{padding:var(--s9) 0}
.proof h2{font-size:clamp(28px,3vw,40px);max-width:24ch}
.tiles{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:var(--s4);margin-top:var(--s7)}
.tile{background:#fff;border:1px solid var(--line-p);border-radius:var(--r);padding:var(--s5);display:flex;flex-direction:column;gap:14px;min-width:0}
.tile b{font:700 clamp(44px,4.6vw,68px)/1 var(--disp);letter-spacing:-.05em}
.tile span{font-size:var(--t-14);line-height:1.35;color:var(--char-2);font-weight:500}
.tile svg{width:100%;height:96px;margin-top:auto}
.tile .ln{stroke:var(--char);stroke-width:1.5;stroke-dasharray:4 4;fill:none}
.tile .col{fill:rgb(24 21 19 / .18)}.tile .col.r{fill:var(--signal-p)}
.tile .t{font:500 10px var(--mono);letter-spacing:.08em;fill:var(--char-3);text-transform:uppercase}
.tile .x{stroke:var(--signal-p);stroke-width:2;stroke-linecap:round}
.tile .box{fill:rgb(24 21 19 / .1)}
.tile .ring-bg{fill:none;stroke:rgb(24 21 19 / .1);stroke-width:12}
.tile .ring-fg{fill:none;stroke:var(--signal-p);stroke-width:12;stroke-linecap:butt}
.js .tile .grow{transform-origin:bottom;transform:scaleY(0);transition:transform 900ms var(--e)}
.js .tiles.in .grow{transform:scaleY(1)}
.js .tile .ring-fg{stroke-dasharray:0 100;transition:stroke-dasharray 1100ms var(--e)}
.js .tiles.in .ring-fg{stroke-dasharray:24 100}
.proof .src{margin-top:var(--s4);font:500 var(--t-11) var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--char-3)}
@media (max-width:900px){.tiles{grid-template-columns:1fr 1fr}}

/* ---- the testing bench: one photo in, eight ads out, one winner ---- */
#bench .track{height:420vh}
#bench .stage{display:flex;flex-direction:column}
.bench-h{padding-top:88px;display:flex;justify-content:space-between;gap:var(--s6);align-items:flex-end;flex-wrap:wrap}
.bench-h h2{font-size:clamp(30px,3.6vw,52px);max-width:18ch}
.bench-h .lede{max-width:34ch;margin:0}
.phase{display:flex;gap:18px;margin-top:14px;font:500 var(--t-11) var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--char-3)}
.phase span{transition:color 300ms}.phase span[data-on]{color:var(--tung-t)}
.bench-w{flex:1;position:relative;perspective:1500px;perspective-origin:50% 20%}
.table{position:absolute;left:50%;top:52%;width:0;height:0;transform-style:preserve-3d}
.ad{position:absolute;width:var(--cw);left:calc(var(--cw) / -2);top:calc(var(--ch) / -2);background:#fff;border-radius:6px;overflow:hidden;
  box-shadow:0 18px 40px rgb(24 21 19 / .18);font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Helvetica,Arial,sans-serif;color:#1c1e21;
  will-change:transform,opacity;transform-style:preserve-3d}
.ad-h{display:flex;align-items:center;gap:7px;padding:7px 9px;font-size:11.5px;font-weight:600}
.ad-h i{width:20px;height:20px;border-radius:50%;background:#8a5a2b;color:#fff;display:grid;place-items:center;font:600 10px/1 inherit;font-style:normal}
.ad-h small{font-weight:400;color:#65676b;margin-left:auto;font-size:10.5px}
.ad-t{padding:0 9px 7px;font-size:11.5px;line-height:1.3;height:2.6em;overflow:hidden}
.ad-m{aspect-ratio:4/5;position:relative;background:#eee}
.ad-m img,.ad-m video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.ad.type .ad-m{background:var(--ink);color:var(--bone);display:flex;flex-direction:column;justify-content:flex-end;padding:14px}
.ad.type .ad-m b{font:700 64px/.9 var(--disp);letter-spacing:-.05em}
.ad.type .ad-m p{font:700 15px/1.1 var(--disp);margin:6px 0 0}
.ad .score{position:absolute;left:8px;bottom:8px;background:rgb(12 11 10 / .82);color:var(--bone);border-radius:3px;padding:5px 7px;
  font:600 11px/1 var(--mono);letter-spacing:.04em;opacity:0;transform:translateY(6px);transition:opacity 300ms,transform 400ms var(--e)}
.ad .score em{font-style:normal;color:var(--bone-3);font-weight:400;margin-right:6px}
.bench-w[data-scored] .ad .score{opacity:1;transform:none}
.ad.win .score{background:var(--tung);color:var(--ink)}.ad.win .score em{color:rgb(12 11 10 / .6)}
.ad .lbl{position:absolute;right:8px;top:8px;background:#fff;color:var(--char);border-radius:3px;padding:4px 6px;font:600 9.5px/1 var(--mono);letter-spacing:.1em;text-transform:uppercase}
.ad.src{z-index:20}
.ad.src .lbl{background:var(--tung);color:var(--ink)}
.winring{position:absolute;inset:-14px;border:3px solid var(--signal-p);border-radius:50%/40%;opacity:0;transform:scale(.9) rotate(-3deg);transition:opacity 400ms,transform 600ms var(--e);pointer-events:none}
.ad.win .winring{opacity:1;transform:scale(1) rotate(-3deg)}
.bench-f{position:absolute;left:0;right:0;bottom:2.5vh;text-align:center;font:500 var(--t-11) var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--char-3)}
.bench-f b{color:var(--tung-t);font-weight:600}
@media (max-width:900px){
  #bench .track{height:auto}#bench .stage{position:relative;height:auto;padding-bottom:var(--s9)}
  .bench-w{perspective:none}.table{position:static;width:auto;height:auto;display:grid;grid-template-columns:1fr 1fr;gap:14px;padding:32px var(--g) 0;transform:none!important}
  .ad{position:relative;left:auto;top:auto;width:auto;transform:none!important;opacity:1!important}.ad.src{display:none}
  .ad .score{opacity:1;transform:none}.bench-f{position:relative;bottom:auto;margin-top:24px;padding:0 var(--g)}
}

/* ---- before/after: finished ad chrome fades in over the last frame ---- */
.sq .ad-over{position:absolute;inset:0;z-index:2;display:flex;flex-direction:column;justify-content:space-between;opacity:0;transition:opacity 600ms var(--e);pointer-events:none}
.sq .ad-over[data-on]{opacity:1}
.ad-over .top{display:flex;align-items:center;gap:8px;padding:12px 14px;background:rgb(255 255 255 / .92);color:#1c1e21;font:600 13px -apple-system,BlinkMacSystemFont,sans-serif}
.ad-over .top i{width:24px;height:24px;border-radius:50%;background:#9b3b24;color:#fff;display:grid;place-items:center;font-style:normal;font-size:11px}
.ad-over .top small{font-weight:400;color:#65676b;margin-left:auto}
.ad-over .hl{padding:0 20px;font:700 clamp(26px,2.6vw,38px)/1 var(--disp);letter-spacing:-.04em;color:var(--char);max-width:12ch;margin-top:-30%}
.ad-over .bot{display:flex;justify-content:space-between;align-items:center;padding:12px 14px;background:#f0f2f5;color:#65676b;font:12px -apple-system,BlinkMacSystemFont,sans-serif}
.ad-over .bot b{display:block;color:#1c1e21;font-size:13.5px}
.ad-over .bot span:last-child{background:#e4e6eb;color:#1c1e21;font-weight:600;padding:8px 12px;border-radius:5px}

/* ---- close: parcels going out ---- */
.close > img{opacity:.85;object-position:70% 50%}
.close .shade{background:linear-gradient(90deg,rgb(12 11 10 / .92) 0%,rgb(12 11 10 / .7) 34%,rgb(12 11 10 / .05) 62%)}
.close .chips{color:var(--bone-3)}.close .chips li::before{background:var(--tung)}
.foot .sig{font:700 var(--t-20) var(--disp);letter-spacing:-.03em;color:var(--bone)}
@media (prefers-reduced-motion:reduce){.js .tile .grow{transform:none}.js .tile .ring-fg{stroke-dasharray:24 100}
  #bench .track{height:auto}#bench .stage{position:relative;height:auto;padding-bottom:var(--s9)}
  .bench-w{perspective:none}.table{position:static;width:auto;height:auto;display:grid;grid-template-columns:repeat(4,1fr);gap:16px;padding:32px var(--g) 0;transform:none!important}
  .ad{position:relative;left:auto;top:auto;width:auto;transform:none!important;opacity:1!important}.ad.src{display:none}.ad .score{opacity:1;transform:none}
  .bench-f{position:relative;bottom:auto;margin-top:24px}.sq .ad-over{opacity:1}}
.tile .grow,.tile .growx{transform-box:fill-box}
.js .tile .growx{transform-origin:left center;transform:scaleX(0);transition:transform 1000ms var(--e)}
.js .tiles.in .growx{transform:scaleX(1)}
@media (prefers-reduced-motion:reduce){.js .tile .growx{transform:none}}

/* ---- v7.2 funnel: what changes, three ways in, the floating button ---- */
.gain{padding:var(--s10) 0}
.swaps{margin-top:var(--s7);border-top:1px solid var(--line-p)}
.swap{display:grid;grid-template-columns:minmax(0,1fr) 48px minmax(0,1fr);align-items:center;gap:var(--s4);padding:22px 0;border-bottom:1px solid var(--line-p)}
.swap .was{font-size:clamp(17px,1.6vw,22px);color:var(--char-3);position:relative;justify-self:start}
.swap .was::after{content:"";position:absolute;left:-2%;right:-2%;top:54%;height:2.5px;background:var(--signal-p);border-radius:2px;
  transform:scaleX(0);transform-origin:left;transition:transform 600ms var(--e) 200ms}
.swap.in .was::after{transform:scaleX(1)}
.swap .arrow{font:500 22px var(--mono);color:var(--tung-p);text-align:center}
.swap .now{font:700 clamp(22px,2.4vw,34px)/1.1 var(--disp);letter-spacing:-.035em;color:var(--char)}
@media (max-width:760px){.swap{grid-template-columns:1fr;gap:6px}.swap .arrow{display:none}}
.ladder{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--s4);margin-top:var(--s7)}
.rung{border:1px solid var(--line-p);border-radius:var(--r);padding:var(--s6);display:flex;flex-direction:column;gap:12px;background:var(--paper);position:relative}
.rung.lead{background:var(--char);color:var(--paper);border-color:var(--char)}
.rung.lead p{color:#cfc8bd}.rung.lead .tagline{color:var(--tung)}
.rung.lead .btn-char{background:var(--paper);color:var(--char)}
.rung .step-n{font:700 44px/1 var(--disp);letter-spacing:-.05em;color:var(--tung-p)}
.rung.lead .step-n{color:var(--tung)}
.rung .tagline{font:500 var(--t-11) var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--tung-t)}
.rung p{color:var(--char-2);font-size:var(--t-14);margin:0 0 8px}
.rung .btn{margin-top:auto;align-self:flex-start}
@media (max-width:900px){.ladder{grid-template-columns:1fr}}
.stick{position:fixed;right:20px;bottom:calc(20px + env(safe-area-inset-bottom,0px));z-index:40;display:inline-flex;align-items:center;gap:10px;
  background:var(--tung);color:var(--ink);font:600 var(--t-14)/1 var(--sans);padding:15px 20px;border-radius:100px;text-decoration:none;
  box-shadow:0 12px 30px rgb(0 0 0 / .28);transition:transform 200ms var(--e),opacity 200ms}
.stick:hover{transform:translateY(-2px)}
.stick[hidden]{display:none!important}
.done h3{font-size:var(--t-28)}.done p{max-width:46ch}
.done .next{margin-top:18px;padding-top:16px;border-top:1px solid var(--line-p);font-size:var(--t-14)}
.close .done .next{border-color:var(--line-i)}

/* ---- v7.3 the transition, rebuilt: the camera zooms INTO the phone, and the phone is showing this site ----
   One zoom curve drives the film, the lit screen and the site together, so nothing can slide or show a corner. */
.site.intro{position:absolute;inset:0;z-index:4;padding:0;display:flex;align-items:center;transform-origin:0 0;will-change:transform,clip-path}
.site .intro-g{width:100%;padding-top:56px}
.js .site.intro{opacity:0;visibility:hidden}
@media (max-width:900px){.site .brief,.site .brief-cap{display:none}.site .intro-g{padding-top:40px}}
@media (prefers-reduced-motion:reduce){
  #hero .track{height:auto}
  #hero .stage{position:relative;height:auto;overflow:visible}
  #hero .poster,#hero canvas,#hero .hero-shade,#hero .glow,#hero .caps,#hero .cap-count,#hero .scroll-cue,#hero .bar{display:none!important}
  .js .site.intro,.site.intro{position:relative;opacity:1;visibility:visible;transform:none!important;clip-path:none!important;padding:120px 0 96px}
}

.leadf{display:grid;gap:8px;margin-top:4px}
.leadf input,.leadf select{min-height:44px;padding:0 12px;border-radius:var(--r);border:1px solid rgb(24 21 19 / .22);background:#fff;color:var(--char);font:400 var(--t-14) var(--sans)}
.leadf .btn{justify-self:start;margin-top:4px}
.leadf .msg{color:var(--tung-t)}
.hp{position:absolute!important;left:-9999px!important;width:1px;height:1px;opacity:0}
.proof .src a{color:var(--tung-t);text-decoration-thickness:1px;text-underline-offset:3px}
.faq .a a{color:var(--tung-t)}

/* ---- v7.4 the screen: an exact mask of the phone's own screen (corners + notch) cut from the last frame.
   The light and the site are both masked by it, so the light can never change shape. ---- */
.site.intro{background:transparent;will-change:transform,mask-position;
  -webkit-mask-repeat:no-repeat;mask-repeat:no-repeat}
.site.intro.free{-webkit-mask-image:none;mask-image:none}
@media (prefers-reduced-motion:reduce){.site.intro{-webkit-mask-image:none!important;mask-image:none!important;background:var(--paper)}}
.tier .price.pen{width:fit-content;justify-self:start}

/* ---- v7.5 start here: two free offers as visual panels ---- */
.offer{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:var(--s8);align-items:center;margin-top:var(--s8);
  padding:var(--s8);border-radius:6px;background:#fff;border:1px solid var(--line-p)}
.offer h3{font-size:clamp(32px,3.6vw,52px);line-height:1;letter-spacing:-.04em;margin:14px 0 16px}
.offer .offer-copy > p{color:var(--char-2);max-width:46ch}
.offer .tagline{font:500 var(--t-11) var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--tung-t)}
.offer form{margin-top:22px}
.offer .field input{background:#fff;border-color:rgb(24 21 19 / .22);color:var(--char)}
.offer .field input::placeholder{color:var(--char-3)}
.offer .more input{background:#fff;border-color:rgb(24 21 19 / .22);color:var(--char)}
.offer .msg{color:var(--tung-t)}
.gets{list-style:none;padding:0;margin:22px 0 0;border-top:1px solid var(--line-p)}
.gets li{display:grid;grid-template-columns:150px 1fr;gap:12px;padding:10px 0;border-bottom:1px solid var(--line-p);font-size:var(--t-14)}
.gets b{font-weight:600}.gets span{color:var(--char-2)}
.offer.ink{background:var(--ink);color:var(--bone);border-color:var(--ink)}
.offer.ink .offer-copy > p{color:var(--bone-2)}
.offer.ink .tagline{color:var(--tung)}
.offer.ink .leadf input,.offer.ink .leadf select{background:rgb(244 241 234 / .06);border-color:rgb(244 241 234 / .22);color:var(--bone)}
.offer.ink .leadf input::placeholder{color:var(--bone-3)}
.offer.ink .leadf select option{color:var(--char)}
.offer.ink .msg{color:var(--tung)}
.leadf{grid-template-columns:1fr 1fr;align-items:start}
.leadf .btn{grid-column:1/-1}
.leadf select{grid-column:1/-1}
.leadf .msg{grid-column:1/-1}
@media (max-width:900px){.offer{grid-template-columns:1fr;padding:var(--s6) var(--s5);gap:var(--s6)}.gets li{grid-template-columns:1fr;gap:2px}.leadf{grid-template-columns:1fr}}

/* the sample report */
.report{margin:0;background:var(--paper);border:1px solid var(--line-p);border-radius:6px;padding:22px;box-shadow:0 30px 70px rgb(24 21 19 / .12);transform:rotate(1.2deg)}
.rep-top{display:flex;justify-content:space-between;font:500 var(--t-11) var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--char-3);padding-bottom:14px;border-bottom:1px solid var(--line-p)}
.rep-score{display:grid;grid-template-columns:96px 1fr;gap:6px 18px;align-items:center;padding:18px 0;border-bottom:1px solid var(--line-p)}
.rep-score svg{width:96px;height:96px;grid-row:1/3}
.rep-score .g-bg{fill:none;stroke:var(--paper-2);stroke-width:10}
.rep-score .g-fg{fill:none;stroke:var(--tung);stroke-width:10;stroke-linecap:round;stroke-dasharray:62 100;transform:rotate(-90deg);transform-origin:60px 60px}
.rep-score > div b{font:700 56px/1 var(--disp);letter-spacing:-.05em}
.rep-score p b{color:var(--char)}
.rep-score div span{font:500 var(--t-11) var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--char-3);margin-left:6px}
.rep-score p{margin:0;font-size:var(--t-14);color:var(--char-2)}
.rep-bars{display:grid;gap:9px;padding:16px 0;border-bottom:1px solid var(--line-p)}
.rep-bars div{display:grid;grid-template-columns:128px 1fr 26px;gap:10px;align-items:center;font-size:var(--t-12)}
.rep-bars i{height:7px;border-radius:4px;background:linear-gradient(90deg,var(--tung-p) calc(var(--v)*100%),var(--paper-2) 0)}
.rep-bars em{font:500 var(--t-12) var(--mono);font-style:normal;color:var(--char-3);text-align:right}
.rep-fix{margin:0;padding:14px 0 0 18px;display:grid;gap:8px;font-size:var(--t-14);color:var(--char-2)}
.rep-fix b{color:var(--char)}
.report figcaption,.money .m-sum + p{font:500 var(--t-11) var(--mono);letter-spacing:.08em;text-transform:uppercase;color:var(--char-3);margin-top:14px}

/* where the money goes */
.money{margin:0;background:var(--ink-2);border:1px solid var(--line-i);border-radius:6px;padding:22px}
.m-top{display:flex;justify-content:space-between;gap:12px;font:500 var(--t-11) var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--bone-3)}
.m-bar{display:flex;height:44px;margin:18px 0;border-radius:4px;overflow:hidden;gap:2px}
.m-bar i{flex:0 0 calc(var(--w) * 1%);transform-origin:left;transition:transform 900ms var(--e)}
.js .money:not(.in) .m-bar i{transform:scaleX(0)}
.m-bar .ok{background:var(--bone-2)}
.m-bar .w1{background:var(--tung)}.m-bar .w2{background:#D98E2B}.m-bar .w3{background:#B7741E}.m-bar .w4{background:#8F5A16}
.m-key{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.m-key li{display:grid;grid-template-columns:14px 70px 1fr;gap:10px;align-items:baseline;font-size:var(--t-14);color:var(--bone-2)}
.m-key li::before{content:"";width:10px;height:10px;border-radius:2px;background:var(--bone-2);transform:translateY(1px)}
.m-key .w1::before{background:var(--tung)}.m-key .w2::before{background:#D98E2B}.m-key .w3::before{background:#B7741E}.m-key .w4::before{background:#8F5A16}
.m-key b{font:600 var(--t-14) var(--mono);color:var(--bone)}
.m-sum{margin:18px 0 0;padding-top:14px;border-top:1px solid var(--line-i);color:var(--bone-2);font-size:var(--t-14)}
.m-sum b{color:var(--tung)}

/* three tiers */
.tiers-h{margin-top:var(--s10);font-size:clamp(28px,3vw,40px);max-width:26ch}
.tiers.t3{grid-template-columns:repeat(3,minmax(0,1fr))}
.tier .price small{font:500 var(--t-14) var(--sans);letter-spacing:0;color:var(--char-3);margin-right:4px;vertical-align:.9em}
@media (max-width:900px){.tiers.t3{grid-template-columns:1fr}}

/* ---- the digital team ---- */
.team{background:var(--ink)}
.team-g{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:var(--s8);align-items:center}
.vs{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line-i);border:1px solid var(--line-i);border-radius:6px;overflow:hidden;margin-top:var(--s6)}
.vs > div{background:var(--ink);padding:20px;display:flex;flex-direction:column;gap:6px}
.vs .mono{color:var(--bone-3)}
.vs b{font:700 clamp(32px,3.4vw,48px)/1 var(--disp);letter-spacing:-.045em}
.vs em{font-style:normal;font-size:var(--t-14);color:var(--bone-2)}
.vs .us{background:var(--ink-3)}.vs .us b{color:var(--tung)}.vs .us .mono{color:var(--tung)}
.team .fine{font-size:var(--t-12);color:var(--bone-3);margin-top:12px;max-width:52ch}
.dial{margin:0;display:grid;grid-template-columns:minmax(0,1fr);justify-items:center;gap:var(--s5)}
.dial svg{width:min(100%,400px)}
.d-ring{fill:none;stroke:var(--line-i);stroke-width:1}
.d-night{fill:none;stroke:rgb(242 169 59 / .14);stroke-width:26;stroke-dasharray:8 16;transform:rotate(-90deg);transform-origin:200px 200px}
.d-ticks line{stroke:var(--bone-3);stroke-width:1}
.d-ticks text{font:500 10px var(--mono);fill:var(--bone-3);text-anchor:middle;dominant-baseline:middle}
.d-jobs circle{fill:var(--tung)}
.d-jobs circle.me{fill:var(--bone);r:7}
.d-jobs .pulse{fill:none;stroke:var(--tung);stroke-width:1.5;opacity:.5}
.d-now{font:700 34px var(--disp);fill:var(--bone);text-anchor:middle;letter-spacing:-.03em}
.d-sub{font:500 11px var(--mono);fill:var(--bone-3);text-anchor:middle;letter-spacing:.1em;text-transform:uppercase}
.d-list{list-style:none;margin:0;padding:0;width:100%;max-width:440px;display:grid;gap:0;border-top:1px solid var(--line-i)}
.d-list li{display:grid;grid-template-columns:62px 1fr;gap:12px;padding:9px 0;border-bottom:1px solid var(--line-i);font-size:var(--t-14);color:var(--bone-2)}
.d-list b{font:500 var(--t-12) var(--mono);color:var(--tung)}
.easy{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;background:var(--line-i);border:1px solid var(--line-i);border-radius:6px;overflow:hidden;margin-top:var(--s9)}
.easy > div{background:var(--ink-2);padding:22px;display:flex;flex-direction:column;gap:8px}
.easy b{font:700 var(--t-20) var(--disp);letter-spacing:-.02em;color:var(--bone)}
.easy span{font-size:var(--t-14);color:var(--bone-2)}
@media (max-width:900px){.team-g{grid-template-columns:1fr}.easy{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.easy{grid-template-columns:1fr}.vs{grid-template-columns:1fr}}
@media (prefers-reduced-motion:reduce){.js .money:not(.in) .m-bar i{transform:none}}
.tier .price.oe{font-size:clamp(34px,3.4vw,48px);line-height:1.05}

/* ---- v9 hero: the film flies into the screen; a matching glow evens the light, the site rises out of it ---- */
.glow{position:absolute;inset:0;z-index:3;opacity:0;pointer-events:none}
.site.intro{-webkit-mask-image:none!important;mask-image:none!important}
@media (prefers-reduced-motion:reduce){.glow{display:none}}

/* ---- v9.1 hero captions: one size, one position, always clear of the phone ---- */
.cap{bottom:14vh}
.cap .wrap > *,.cap .wrap > .fin{max-width:min(34vw,500px)}
.cap .kick{display:flex;margin:0 0 18px}
.cap .big,.cap .big.m{font:700 clamp(38px,4.8vw,72px)/.98 var(--disp);letter-spacing:-.045em;color:var(--bone);text-wrap:balance}
.cap .sub{font-size:var(--t-17);line-height:1.45;color:var(--bone-2);margin:18px 0 0;max-width:34ch}
.hero-shade{background:
  linear-gradient(90deg,rgb(12 11 10 / .86) 0%,rgb(12 11 10 / .55) 30%,rgb(12 11 10 / 0) 46%),
  linear-gradient(0deg,rgb(12 11 10 / .55) 0%,rgb(12 11 10 / 0) 30%)}
.cap-count{top:auto;bottom:14vh;right:var(--g)}
.scroll-cue{bottom:calc(14vh - 28px)}
@media (max-width:900px){.cap .wrap > *,.cap .wrap > .fin{max-width:100%}}
@media (max-width:700px){
  .cap{bottom:9vh}
  .cap .big,.cap .big.m{font-size:clamp(32px,9vw,40px)}
  .cap .sub{font-size:var(--t-14);margin-top:12px}
  .cap .kick{margin-bottom:12px}
  .cap-count{display:none}
  .hero-shade{background:linear-gradient(0deg,rgb(12 11 10 / .9) 0%,rgb(12 11 10 / .6) 32%,rgb(12 11 10 / 0) 55%)}
}
@media (max-width:700px){.scroll-cue{display:none}}

/* ---- v9.2 intro: the morning, on a phone. Simple words, ticks, one question ---- */
.mphone-wrap{position:relative;display:flex;flex-direction:column;align-items:center;gap:16px}
.mphone-wrap::before{content:"";position:absolute;left:50%;top:46%;width:130%;aspect-ratio:1;transform:translate(-50%,-50%);
  background:radial-gradient(closest-side,rgb(242 169 59 / .28),rgb(242 169 59 / 0));z-index:0;pointer-events:none}
.mphone{position:relative;z-index:1;height:min(66svh,600px);aspect-ratio:9/18.6;background:#141210;border-radius:42px;padding:10px;
  box-shadow:0 40px 90px rgb(24 21 19 / .28),inset 0 0 0 1.5px rgb(255 255 255 / .08);container-type:inline-size;transform:rotate(-2deg)}
.mp-screen{height:100%;border-radius:33px;background:#FBF8F2;overflow:hidden;padding:0 6.5cqw 6cqw;display:flex;flex-direction:column;gap:3.4cqw;font-family:var(--sans);color:var(--char)}
.mp-status{display:flex;justify-content:space-between;align-items:center;padding:4cqw 3cqw 1cqw;font:600 4.2cqw var(--sans)}
.mp-status span:last-child{font-size:2.6cqw;letter-spacing:.3em}
.mp-notch{width:30cqw;height:7.5cqw;background:#141210;border-radius:20px}
.mp-head{display:flex;align-items:center;gap:2.6cqw;font:700 7.2cqw var(--disp);letter-spacing:-.03em}
.mp-head svg{width:7cqw;height:7cqw}
.mp-card{background:#fff;border-radius:5cqw;padding:4.6cqw 5cqw;box-shadow:0 2px 10px rgb(24 21 19 / .06)}
.mp-k{display:block;font-size:3.6cqw;color:var(--char-3)}
.mp-num{display:block;font:700 13.5cqw/1.05 var(--disp);letter-spacing:-.05em;margin:1cqw 0}
.mp-up{font-weight:600;font-size:3.8cqw;color:var(--tung-t)}
.mp-spark{display:block;width:100%;height:10cqw;margin-top:2cqw;overflow:visible}
.mp-spark path{fill:none;stroke:var(--tung);stroke-width:2.2;stroke-linecap:round;stroke-linejoin:round;vector-effect:non-scaling-stroke;stroke-dasharray:600;stroke-dashoffset:0}
.mp-label{font:600 3.3cqw var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--char-3);margin-top:1cqw}
.mp-done{list-style:none;margin:0;padding:0;display:grid;gap:2.2cqw}
.mp-done li{display:flex;align-items:center;gap:3cqw;background:#fff;border-radius:4cqw;padding:3.4cqw 4cqw;font-size:4cqw;line-height:1.25;box-shadow:0 2px 10px rgb(24 21 19 / .05)}
.mp-done i{flex:none;width:6.4cqw;height:6.4cqw;border-radius:50%;background:var(--tung);color:var(--ink);display:grid;place-items:center;font:700 3.6cqw/1 var(--sans);font-style:normal}
.mp-ask{border:1.5px solid var(--tung)}
.mp-ask p{margin:0;font-weight:600;font-size:4.3cqw;line-height:1.3}
.mp-btns{display:flex;gap:2.4cqw;margin-top:3.4cqw}
.mp-btns button{flex:1;border:0;border-radius:3cqw;padding:3cqw 0;font:600 4cqw var(--sans);cursor:pointer}
.mp-yes{background:var(--char);color:#fff}.mp-no{background:var(--paper-2);color:var(--char)}
.mp-ok{display:none;color:var(--tung-t)!important;margin-top:3cqw!important}
.mp-ask.done .mp-btns{display:none}.mp-ask.done .mp-ok{display:block}
.mphone-cap{position:relative;z-index:1;margin:0;font-size:var(--t-14);color:var(--char-2);text-align:center}
.works{margin:14px 0 0;font-size:var(--t-14);color:var(--char-2)}
.works span{font:500 var(--t-11) var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--char-3);margin-right:8px}
/* arrival: rows land one by one like notifications, the line draws, the number counts */
.js .mphone:not(.live) .mp-card,.js .mphone:not(.live) .mp-done li,.js .mphone:not(.live) .mp-label{opacity:0;transform:translateY(14px)}
.mphone .mp-card,.mphone .mp-done li,.mphone .mp-label{transition:opacity 500ms var(--e),transform 600ms var(--e)}
.mphone.live .mp-sales{transition-delay:.15s}.mphone.live .mp-label:nth-of-type(1){transition-delay:.55s}
.mphone.live .mp-done li:nth-child(1){transition-delay:.75s}.mphone.live .mp-done li:nth-child(2){transition-delay:1s}.mphone.live .mp-done li:nth-child(3){transition-delay:1.25s}
.mphone.live .mp-label:nth-of-type(2){transition-delay:1.55s}.mphone.live .mp-ask{transition-delay:1.75s}
.js .mphone:not(.live) .mp-spark path{stroke-dashoffset:600}
.mphone.live .mp-spark path{transition:stroke-dashoffset 1.4s var(--e) .4s}
.mphone.live .mp-ask{animation:askpulse 1.6s var(--e) 2.6s 1}
@keyframes askpulse{0%,100%{box-shadow:0 0 0 0 rgb(242 169 59 / 0)}40%{box-shadow:0 0 0 8px rgb(242 169 59 / .25)}}
@media (max-width:900px){.mphone-wrap{display:none}}
@media (prefers-reduced-motion:reduce){.js .mphone:not(.live) .mp-card,.js .mphone:not(.live) .mp-done li,.js .mphone:not(.live) .mp-label{opacity:1;transform:none}.js .mphone:not(.live) .mp-spark path{stroke-dashoffset:0}.mphone.live .mp-ask{animation:none}}
.mphone{aspect-ratio:9/17.4}
@media (max-height:820px) and (min-width:901px){
  .intro h1{font-size:clamp(40px,5.2vh + 1.6vw,76px);margin:14px 0 18px}
  .intro .lede{font-size:var(--t-17);margin-bottom:20px}
  .site .intro-g{padding-top:72px}
  .mphone{height:min(70svh,560px)}
}
.roles5{list-style:none;margin:18px 0 0;padding:0;border-top:1px solid var(--line-i)}
.roles5 li{display:grid;grid-template-columns:1fr auto 76px;gap:12px;align-items:baseline;padding:8px 0;border-bottom:1px solid var(--line-i);font-size:var(--t-14);color:var(--bone-2)}
.roles5 b{font-weight:500;color:var(--bone)}.roles5 span{font:500 var(--t-14) var(--mono);color:var(--bone)}.roles5 em{font:500 var(--t-11) var(--mono);font-style:normal;letter-spacing:.08em;text-transform:uppercase;color:var(--bone-3);text-align:right}

/* ---- v9.3 results with small visuals ---- */
.figs{align-items:start}
.fig p{max-width:32ch;font-size:var(--t-17);color:var(--bone-2)}
.fvis{margin:18px 0 14px;height:40px;display:flex;align-items:center}
.fbar{position:relative;width:100%;height:10px;border-radius:6px;background:var(--ink-3)}
.fbar i{position:absolute;inset:0 auto 0 0;width:var(--w);border-radius:6px;background:var(--tung);transform-origin:left;transition:transform 1.1s var(--e)}
.fbar em{position:absolute;top:-6px;bottom:-6px;width:2px;background:var(--bone);font:500 var(--t-11) var(--mono);font-style:normal;letter-spacing:.08em;text-transform:uppercase;color:var(--bone-2)}
.fbar em::after{content:attr(data-l);position:absolute}
.fbar em{color:transparent}
.fbar::after{content:"Break-even";position:absolute;left:55.7%;top:20px;transform:translateX(-50%);font:500 10px var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--bone-3)}
.fstock{display:grid;grid-template-columns:auto 1fr;gap:6px 12px;align-items:center;width:100%;font:500 10px var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--bone-3)}
.fstock i{height:10px;border-radius:6px;background:var(--ink-3)}
.fstock i.on{background:var(--tung);transform-origin:left;transition:transform 1.1s var(--e) .2s}
.fstock i.off{background:repeating-linear-gradient(90deg,var(--ink-3) 0 6px,transparent 6px 10px);border:1px solid var(--line-i)}
.fsplit{position:relative;width:100%;height:10px;border-radius:6px;background:var(--bone-3)}
.fsplit i{position:absolute;inset:0 auto 0 0;width:var(--w);border-radius:6px 0 0 6px;background:var(--tung);transform-origin:left;transition:transform 1.1s var(--e) .4s}
.fsplit em{position:absolute;top:18px;left:0;font:500 10px var(--mono);font-style:normal;letter-spacing:.1em;text-transform:uppercase;color:var(--bone-3)}
.fsplit em.r{left:auto;right:0}
.js .figs:not(.in) .fbar i,.js .figs:not(.in) .fstock i.on,.js .figs:not(.in) .fsplit i{transform:scaleX(0)}
.fig .mono{color:var(--bone-3)}

/* ---- v9.3 what we run: pick a role, see the job ---- */
.bench2{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.3fr);gap:var(--s7);margin-top:var(--s8);align-items:start}
.b2-list{display:flex;flex-direction:column;border-top:1px solid var(--line-p)}
.b2-list button{all:unset;cursor:pointer;display:grid;grid-template-columns:40px 1fr auto;align-items:baseline;gap:12px;padding:18px 12px 18px 0;border-bottom:1px solid var(--line-p);
  font:700 clamp(22px,2.2vw,30px)/1.1 var(--disp);letter-spacing:-.03em;color:var(--char-3);transition:color 200ms,padding 250ms var(--e)}
.b2-list button .n{font:500 var(--t-12) var(--mono);letter-spacing:.06em;color:var(--char-3)}
.b2-list button em{font:500 var(--t-11) var(--mono);font-style:normal;letter-spacing:.1em;text-transform:uppercase;color:var(--char-3)}
.b2-list button:hover{color:var(--char)}
.b2-list button[aria-selected=true]{color:var(--char);padding-left:10px;box-shadow:inset 3px 0 0 var(--tung-p)}
.b2-list button[aria-selected=true] .n,.b2-list button[aria-selected=true] em{color:var(--tung-t)}
.b2-list button:focus-visible{outline:2px solid var(--char);outline-offset:2px}
.b2-panels{position:sticky;top:96px}
.b2p{background:#fff;border:1px solid var(--line-p);border-radius:8px;padding:var(--s6);box-shadow:0 30px 70px rgb(24 21 19 / .08);animation:b2in 380ms var(--e)}
@keyframes b2in{from{opacity:0;transform:translateY(10px)}to{opacity:1;transform:none}}
.b2p h3{font-size:clamp(26px,2.6vw,36px);letter-spacing:-.035em;line-height:1.05}
.b2p > p{color:var(--char-2);margin:14px 0 0;max-width:52ch}
.b2-do{list-style:none;padding:0;margin:20px 0 0;display:grid;gap:10px}
.b2-do li{display:flex;gap:12px;align-items:flex-start;font-size:var(--t-17)}
.b2-do li::before{content:"\2713";flex:none;width:22px;height:22px;border-radius:50%;background:var(--tung);color:var(--ink);display:grid;place-items:center;font:700 12px/1 var(--sans);margin-top:1px}
.b2-vis{margin-top:22px;padding:18px;border-radius:6px;background:var(--paper)}
.vis-ads{display:grid;gap:10px}
.vis-ads div{display:grid;grid-template-columns:110px 1fr;gap:12px;align-items:center;font-size:var(--t-14);color:var(--char-2)}
.vis-ads i{height:10px;border-radius:6px;background:var(--tung-p);width:var(--w);animation:grow 900ms var(--e)}
.vis-ads i.dim{background:var(--char-3);opacity:.35}
@keyframes grow{from{width:0}}
.vis-cre{display:grid;grid-template-columns:repeat(4,1fr);gap:10px}
.vis-cre img{width:100%;aspect-ratio:4/5;object-fit:cover;border-radius:4px}
.vis-flow{display:flex;align-items:center;flex-wrap:wrap;gap:8px;font-size:var(--t-14)}
.vis-flow span{background:#fff;border:1px solid var(--line-p);border-radius:100px;padding:7px 12px}
.vis-flow i{flex:0 0 18px;height:2px;background:var(--tung-p)}
.vis-inbox{display:grid;gap:8px}
.vis-inbox div{display:flex;justify-content:space-between;gap:12px;background:#fff;border-radius:6px;padding:10px 14px;font-size:var(--t-14)}
.vis-inbox b{font-weight:600}.vis-inbox span{font:500 var(--t-12) var(--mono);color:var(--char-3)}
.vis-inbox .need{box-shadow:inset 3px 0 0 var(--tung-p)}.vis-inbox .need span{color:var(--tung-t)}
.b2-wait{margin-top:18px!important;padding-top:14px;border-top:1px solid var(--line-p);font-size:var(--t-14)}
.b2-wait b{font-weight:600;color:var(--char)}
.no-js .b2p[hidden]{display:block}
@media (max-width:900px){
  .bench2{grid-template-columns:1fr;gap:var(--s5)}
  .b2-list{flex-direction:row;overflow-x:auto;border:0;gap:8px;scrollbar-width:none;margin:0 calc(var(--g) * -1);padding:0 var(--g)}
  .b2-list button{grid-template-columns:auto;padding:10px 14px;border:1px solid var(--line-p);border-radius:100px;font:600 var(--t-14) var(--sans);white-space:nowrap;letter-spacing:0}
  .b2-list button .n,.b2-list button em{display:none}
  .b2-list button[aria-selected=true]{background:var(--char);color:var(--paper);padding-left:14px;box-shadow:none}
  .b2-panels{position:static}.b2p{padding:var(--s5)}.vis-cre{grid-template-columns:repeat(2,1fr)}
}
@media (prefers-reduced-motion:reduce){.b2p,.vis-ads i{animation:none}.js .figs:not(.in) .fbar i,.js .figs:not(.in) .fstock i.on,.js .figs:not(.in) .fsplit i{transform:none}}
.figs{gap:var(--s7)}
.fig{min-width:0}
.fig b{font-size:clamp(44px,5vw,84px);white-space:nowrap}