Two numbers every store owner should know. Free, in your inbox by morning.
One: when shoppers ask ChatGPT what to buy, does it name your store? Two: how much money is your email list missing each month? We check both, free, overnight.
No pushy sales calls, and the report is yours whatever you decide. It arrives within 24 hours.
Send your store address tonight.
Three fields: your store, your email, your brand name. The checks start the moment you submit, and the report is in your inbox by morning.
It works best for established Shopify stores, usually from around £500k a year, but any store can run it. Newer or smaller stores still get the full report; we just flag where the numbers are less certain.
Sixty-plus checks, four AI assistants.
We ask ChatGPT, Perplexity, Claude and Gemini the same questions your customers ask them. Then we look at whether each one names your store, and what it would take to be named more often.
The same questions your buyers ask, put to all four
"Best vitamin C serum?"
Named in 3 of 5 answers"Natural skincare brands"
Named in 1 of 5 answers"Clean beauty I can trust"
Named in 0 of 5 answers"Best serum in the UK"
Named in 2 of 5 answers60+ checks, one report
A report you can act on the same day.
Not a 60-slide audit no one reads. A simple score for each area, every problem named in plain words, and the fix written underneath it.
The last section sorts the fixes by urgency. You could do all of it without us.
Email should make 25 to 30% of an online store's revenue. Under 15% means money is sitting on the list.
We estimate your gap in pounds from your store's size and what we can see from the outside. That includes joining your list ourselves to see what arrives. The exact figure comes later, from your own data, in the full review.
25 to 30% is what stores your size make from email when it's run well. That's the target we measure you against.
We join your list and abandon a cart. What arrives, and what doesn't, tells us which of the automatic emails every store needs (welcome, abandoned cart, post-purchase) are missing.
A monthly figure in pounds for what the gap is likely worth. We estimate low on purpose.
AI shoppers are now your best customers. Most stores can’t see them.
Something changed in the last year. Shoppers who arrive from an AI assistant used to be worth less than everyone else. Now they are worth more, and there are far more of them. The catch is that most analytics tools file them as “direct” traffic, so the average store has no idea it is happening.
Source · Adobe Analytics, May 2026, measured across more than a trillion visits to retail sites. AI-referred traffic has grown 1,324% since Adobe began tracking it in October 2024.
None of this means Google is finished. Traditional search is still much bigger, and it is still growing. What it means is that a second, smaller, better-converting channel has appeared, most stores are invisible on it, and being named there costs nothing per click.
Common ones, answered straight.
Is it really free? What's the catch?+
It's really free. It costs us a little to run, so we'd rather you read the report and get in touch than not run it at all. There's no email gate and we never sell your data. We send the report, then the odd helpful nudge, and you can opt out any time.
How is this different from a normal SEO audit?+
An SEO audit checks how Google sees you. This checks how the AI assistants see you. They read different things and give different answers. If you do well on Google but ChatGPT can't name you, this finds that.
Does the report tell me what to fix, or just what's wrong?+
Both. Every problem comes with the fix. The last section sorts the fixes into what to do this week, what to do this month, and what to leave for now. You could do it all without us.
Do I have to be a Practical Reason client?+
No. Run the audit, read the report, fix what you can. If you'd like help with the rest, we're here. Most people who run it never become clients, and that's fine with us.
How recent is the data?+
It's live. We run the questions the moment you submit, against the current version of each AI assistant. If you want to track your progress, we'll re-run the report free every 90 days.
How can you estimate my email revenue without my data?+
From benchmarks for your store size and what's visible from the outside: your signup flow, what arrives after we join the list, what an abandoned cart triggers. It's an honest estimate, marked as one. The exact number comes from your own Klaviyo or Mailchimp in the full review, with your permission, before any monthly fee starts.