Your Email Marketer · The Email Engine

Email should be a quarter of your revenue. Is it?

A healthy store makes 25 to 30% of its revenue from email. Most make under 15%. Your Email Marketer closes that gap, and you approve every send.

from £1,299 / month · ex. VAT · up to 25k subscribers Benchmark · 25–30% of revenue from email Rolling monthly · no contract

Your free audit includes your email gap estimate, in your inbox within 24 hours.

The principle

For a store doing £1m a year, the gap between 12% and 25% from email is £130,000. It's already sitting on your list.

That's why email is the first job worth handing over. You don't buy new traffic or fight an algorithm. You write properly to the people who already know you.

Most stores todayunder 15%
Where email should be25–30%

The gap, on a store doing £1m a year: £130,000

Each bar is your store's total revenue; the green fill is the share that comes from email. Same list either way.

What's in the Engine

Five jobs, one number they all serve.

A good email marketer plans, writes, designs, targets and measures. The Engine does all five, trained on your brand, your products and your customers.

01The four flowsThe four flows every store needs: welcome, abandoned cart, post-purchase and win-back. Built in your Klaviyo or Mailchimp and improved every month. The abandoned cart flow alone usually covers the fee.Always on
02CampaignsNew arrivals, sellouts coming back, guides and offers. Planned around your calendar and your stock, written in your voice, drafted overnight and waiting for your yes before anything sends.2–3 / week
03On-brand imagesProduct and lifestyle images made for each send, trained on your brand references, so you're not paying a photographer for every campaign.Every send
04Groups & timingYour list split into groups by what people buy and how often they open. Send times learned from your own data. Nobody gets emails they don't want, so yours stay out of spam.Your data
05The monthly numberWhat share of your revenue came from email, how it moved, and what we improve next. It's the number you hired us to move, so it's the one we report.Monthly

If the number stops paying for itself, you can stop paying. Rolling monthly, 30 days' notice.

A real send

What lands in their inbox.

Written in your voice, designed to your brand, with product images made for the send rather than pulled from a stock library. This is a campaign built start to finish, the kind you approve before it goes out.

See what we'd send for you →

On-brand images, made for every send, without stock photos or a photographer's bill.

Skincare bottles with eucalyptus on stone Amber night cream jar on linen A frosted glass serum bottle with eucalyptus on a stone surface
A week in the Engine

What happens between your approvals.

Here's a normal week, in the order it happens.

MondayThe week's planCampaigns planned overnight around your stock and calendar, in your inbox by morning.
Tue & ThuCampaigns outApproved campaigns sent at the times your list actually opens.
Always onFlows sellingWelcome, abandoned cart, post-purchase and win-back, working around the clock.
Month endThe numberEmail's share of your revenue, plainly reported, with what we improve next.
What it costs

Priced by list size, all of it written down.

A bigger list means more groups, more sends and more revenue to look after. So the price is set by list size, just as Klaviyo and Mailchimp set theirs. The free audit estimates which band you're in. The one-week Sprint confirms it from your real data, before any monthly fee starts.

Up to 25,000The Email Engine. Everything on this page. Most stores doing £500k to £1.5m a year sit in this band.£1,299 /mo
25,000 to 75,000The same work with more groups and more sends to look after. Common from £1.5m a year up.£1,799 /mo
Over 75,000A list this size deserves a price based on your real data, not a guess. You get it in writing during the Sprint.Fixed quote

Your Klaviyo or Mailchimp subscription stays yours, on your card, like the rest of your tools. Our AI and software costs are included in the monthly price.

See pricing for everything else →

Email questions

The honest ones owners ask.

Do you work with Klaviyo and Mailchimp?+

Yes, both, and we work inside your account. No migration, no new tool to learn, nothing held hostage. If you ever leave, every flow and template we built stays in your account, working.

Will more email annoy my customers or land in spam?+

More bad email would. The Engine sends to smaller groups, not the whole list, and leaves a gap between emails to the same person. Open rates and spam complaints are watched every week. A healthy list opens more, not less, when the emails are worth opening.

Do I approve every email?+

Every campaign, before it sends, from your phone if you like. Flows are approved once when they're built, and again whenever we change them. Nothing new reaches your customers without your sign-off.

My list is small. Is this still worth it?+

Under about 5,000 subscribers, the honest answer is sometimes not yet. Run the free audit: if the gap doesn't justify the fee, the report says so and tells you what to do on your own first. The flows still pay at almost any size.

Can I add SMS and WhatsApp too?+

Yes. SMS and WhatsApp together are £199 a month on top, using the same groups and the same approval queue. It's the most common add-on, usually from month two once the email number is moving.