Practical Reason
Document 01
The AI Opportunity Map
Every way to use AI we can find for your store, scored on what it could earn, how hard it is, and the risk. The top five picked out.
The full review · Step two
A full review of where AI can grow your store. Ranked by what it earns.
Your CMO goes through your whole store and its numbers. They find where you're losing money, where the biggest gains are, and rank every fix by what it could earn. Your first email flows go live at the same time, and everything is yours to keep either way.
You pay £750 up front. Go on to a monthly plan within 30 days and all of it comes off your first month, with no lock-in either way.
Before you book · two ways in
Start free, or jump straight in.
Most clients run the free audit first, sometimes weeks before booking. If you're not ready to commit, the audit is the right first step. It's free, and there's nothing to sign.
FreeThe AI auditA simple check of whether ChatGPT, Claude, Perplexity and Gemini find and recommend your store, plus what your email list isn't earning. Report in your inbox within 24 hours.Free · 24 hours
£750The full reviewYour CMO goes through your whole store and its data, finds the leaks and the biggest opportunities, ranks every fix by what it could earn, and hands you a plan with your first email flows already live. All £750 comes off month 1 if you continue.£750
No pressure either way. The audit is always free. The full review is paid because it buys our full attention.
What you walk away with
Three documents. Yours to keep.
Whether you continue with us or not, everything from the full review is yours. Nothing vanishes if you don't sign up for more.
Practical Reason
Document 02
The Plan
What we'd build first, second and third. What each costs to build and run, how long until it pays for itself, and what to ignore for now.
Practical Reason
Document 03
The Decision Document
One page to share with a partner or your team. The case for acting in plain business terms, and the case for waiting, stated honestly.
What we need from you
Your first flows live from two read-only invites.
Live and earning early on
We also build your welcome, abandoned-cart and post-purchase emails in your Klaviyo or Mailchimp, published with your approval. If you don't continue, they're still yours.
You don't hand over the keys to get any of this. Two read-only invites, about ten minutes to set up, cover everything we need.
Invite 01
Shopify collaborator access
Shopify's built-in way to let an agency look without touching. You approve a request, scoped to orders, analytics and products. Read-only.
Invite 02
Your email platform
A view-level invite to Klaviyo or Mailchimp. List size, flows, campaign history, revenue per email.
That's it
Nothing else
No ad accounts, no social logins, no theme code, nothing financial. The flows we build go in as drafts. Nothing sends until you press publish.
Honest qualification
It works for some stores, not all.
The full review is for you if
- You're a Shopify store doing £500k to £10m a year in sales
- You have a working store, real customers, and some data
- You can name two or three things that aren't getting done well enough
- You'd rather pay for a working plan than a free pitch
- You can give us a few hours in total
It's probably not for you if
- You've only just launched and aren't selling much yet. Worth a chat once you have some traction
- You want someone to promise AI will fix everything
- You can't make the call on your own tools and budget
- You want a generic plan, not one built around your store
- You're looking for the cheapest quote
A free call gets you a vague summary. £750 gets you a working plan.
Review questions
Questions we get asked.
Anything else, write to [email protected].
Do I really need the paid review, or can I skip to a monthly plan?+
You can skip it if you already know exactly what you want built. Most people don't. If we go ahead together, all £750 comes off your first month, so the review costs you nothing but the time.
What do you need from me?+
A short call to start, a couple of check-ins, and a wrap-up at the end. Plus read-only access to Shopify and your email tool. We do the work.
Who actually does the full review?+
The founder, from start to finish. No account managers, no junior staff handed your store. It's the first time we work together, so it gets full personal attention.
What if the plan says don't build anything?+
Then we say so. Some stores need to fix their checkout or pricing before AI helps at all. If that's the honest answer, the decision document says it, and we point you to who can help.
Can I see a sample map first?+
Yes, just ask. Send us an email and we'll share a version from a past review, with the company name removed. You'll see the level of detail to expect.
Why only 12 a quarter?+
The founder runs every one personally, and we take 12 per quarter. When a quarter is full, we tell you straight and book you the next slot.